Guardian Branding

Identity & Packaging

Guardian is a brand developed for consumable products specifically for the Early Childhood Industry. 

The brief was to develop a logo identity for Guardian along with packaging for its’ products such as toilet paper, gloves and hand towels. 

The use of green as the main colour palette refers to cleanliness and freshness to relate back to the products offered by Guardian. Overall the rounded typeface and the smiley face sets a friendly and welcoming tone to the look and feel of the brand.