Artista Creative Branding

Artista Creative is an arts and crafts brand developed for budding artists to explore and create. This range of paints was primarily sold to schools and childcare centres. My main concern for this identity was to create one that reflected the premium aspect of the label which was intended for this brand, but still retaining its playfulness for children. Black was chosen as the main colour as it compliments all colours along with a rainbow gradient representing an endless selection of colours the range offers.